The honest order of preference:

  1. The hiring manager's name if you can find it (best).
  2. "Dear Hiring Team" or "Dear [Company] Team" (great fallback).
  3. "Dear Hiring Manager" (fine, slightly impersonal).
  4. "Dear [Department] Team" (e.g. "Dear Engineering Team") — works.

What to avoid:

  • "To Whom It May Concern" — outdated.
  • "Dear Sir or Madam" — outdated and exclusive.
  • "Hi there" — too informal for most roles.
  • Made-up names — risky.

How to find the hiring manager's name

LinkedIn search:

  • "[Role title] [Company]" — find current people in that role.
  • "[Hiring Manager / Director] [Department] [Company]" — the level above the open role.
  • Check the team page on the company's website.

The recruiter who posted the job:

  • LinkedIn job posting often shows the poster.
  • Greenhouse / Lever pages sometimes name the recruiter.
  • Email signatures from any prior contact.

Mutual connections:

  • LinkedIn shows shared connections — ask if anyone can give you the name.

What if you can't find the name

Use "Dear Hiring Team" or "Dear [Company] Team." It's the modern, gender-neutral, professional default. Recruiters don't penalize this.

When to use a first name

  • Tech and modern offices: first names are common.
  • Traditional industries (law, finance, medicine, government): use the full name with title (Dr., Ms., Mr.).
  • When in doubt, use the full name.

What if the company has explicit instructions?

Some applications say "Address to [Specific Person]" — follow that. Others say "Use Dear Hiring Manager" — follow that. The instructions trump general convention.

The bigger pattern

Salutation matters less than the substance of the letter. Don't spend 20 minutes searching for a name when the letter itself is generic. Tailor the content before optimizing the salutation.

Sorce auto-generates tailored cover letters — including the salutation — per application. 40 free swipes a day, AI agent applies.

For more: how to make a cover letter, cover letter without a name, how to end a cover letter.