Add the new role under the same company entry. Don't create a new company entry — that breaks your tenure visualization and signals job change, not promotion.
Step-by-step:
On desktop
- Go to your LinkedIn profile.
- Find your current Experience section.
- Click the + in the section header → Add position.
- Select the same company name. (Important — pick the existing one from autocomplete; don't type a new variant.)
- Enter your new title and start date.
- Save.
LinkedIn will detect that this is a position at an existing company and group the two roles under one company entry, showing your full tenure.
On mobile
- Open your profile.
- Tap Add section → Position.
- Same steps — pick the existing company from autocomplete.
- Save.
End-dating the old position
LinkedIn will ask if you want to end-date the old role. Yes — set the end date to the day before your new role started.
Notification toggle
Before saving, you'll see a toggle: Notify network. Two options:
- On — LinkedIn announces your promotion to your connections.
- Off — silent change. Update the headline and your network sees it on their next visit.
Most people leave it on. Some prefer to control the messaging themselves with a custom post.
Update your headline
The headline doesn't auto-update. Manually change it to your new title. Click the pencil icon on your profile header → edit headline.
Update About section if relevant
If your About section mentions a specific scope, team size, or KPI tied to your old role, update it.
Common mistakes
- Creating a duplicate company entry. Breaks tenure visualization. Always select existing company from autocomplete.
- Forgetting to end-date the old role. Now you appear to hold two roles simultaneously.
- Not updating the headline. Profile says new title, headline says old. Looks careless.
- Over-announcing. A LinkedIn notification + a custom post + a status update = noise. Pick one.
What recruiters notice
Promotions are positive signal — they show progression and that previous employers valued you. Make sure the new title is accurate and matches what you'd want a future hiring manager to associate with you.
If your title is unusual (every company calls senior engineers something different), consider including a normalized title in parentheses: "Staff Engineer (Senior+)." It helps recruiters search and bucket you correctly.
The bigger pattern
LinkedIn promotions are one signal in your career story. They matter — but they don't matter as much as actively pursuing the next opportunity when one is right.
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For more LinkedIn-specific content: how to add a resume to LinkedIn, how to find your LinkedIn URL, what are impressions on LinkedIn.
Frequently Asked Questions
- Should I create a new company entry or add a position to the existing one?
- Add a position to the existing company entry. Creating a new entry breaks your tenure visualization and signals 'job change' instead of 'promotion.'
- Should I notify my network about the promotion?
- Up to you. LinkedIn auto-notifies if you toggle it on; turn it off if you'd rather post about it on your own terms.
- Will old recruiters still see my old title?
- No. Old position becomes part of your role history under that company. Anyone who looks at your profile will see your current title first.
- Do I need to change my headline too?
- Yes — the headline still shows your default until you update it. Change it manually.